Description of Service –

CGI & 3D Product Ads represent the apex of visual marketing — where cinematic storytelling meets photorealistic digital craftsmanship. These ads are not just visuals; they are emotionally charged brand experiences, built to highlight the beauty, engineering, and purpose of your product with breathtaking precision.

Each CGI Ad begins with the creation of a hero product asset, modeled, textured, and lit to mirror its real-world counterpart — or even enhance it beyond physical limits. The focus is on how the product feels, how it performs, and how it connects with the user.

Our production pipeline is divided into three tightly integrated stages:

Stage 1: Parametric Modelling & Hero Asset Creation

At the foundation lies parametric 3D modelling, ensuring your product is geometrically accurate to real-world tolerances — crucial for industrial, consumer tech, and automotive sectors. Using advanced CAD-to-CGI conversion workflows.

Stage 2: Texturing & Substancing (PBR / Material Fidelity)

We then create material realism through PBR (Physically Based Rendering) and Substance Painter workflows, defining each surface layer — from brushed metal to glass refraction, leather stitching, and polymer detailing. Every texture is calibrated for accurate light interaction and color reproduction across media, ensuring your ad maintains consistency across screens, print, and motion.

Stage 3: Lighting, Ambience & Cinematic Composition

Finally, we build the emotional frame. High Dynamic Range (HDRI) lighting setups simulate real-world or stylized environments — minimal studio lighting for luxury, dramatic volumetrics for industrial impact, or sun-kissed reflections for lifestyle. Motion cameras, depth passes, and environmental particles (dust, bloom, lens flares) complete the cinematic atmosphere.

The outcome: a full-fledged CGI product film or ad, ready for digital campaigns, TVCs, web showcases, or trade fairs — where every frame exudes realism, precision, and story.

2️⃣ Turnaround Time

• Basic CGI Ad (Single Product / 10–15 sec): 10–12 business days

• Cinematic CGI Campaign (Multiple Shots / 30–60 sec): 18–25 business days

3️⃣ Requirements from Client

• Product CAD/3D model (STEP, IGES, or FBX preferred)

• Brand tone & creative direction (luxury, industrial, lifestyle, minimal, etc.)

• Storyboard or product highlight list (features, motion cues)

• Background references or environmental context (if any)

• Music/sound design preferences (optional)

4️⃣ Deliverables

• Final CGI Product Ad Video (MP4/MOV – 1080p to 4K)

• Storyboard + Previz Sequence (optional)

• High-resolution still frames for print & digital

• Color-graded master and loopable cuts for social media

• Separate passes (Alpha, Reflection, AO, Z-Depth, etc.) for post flexibility

• Source scene file (on request)